The government has launched a nationwide marketing campaign to ensure businesses are ready for the introduction of the UK’s new points-based immigration system from 1 January 2021. The campaign will run throughout the autumn, using a wide range of channels to reach employers, including radio, social media, digital and outdoor advertising. The key message for employers is that the way they hire from the EU is changing – to recruit from outside the UK, they will need to be a licensed sponsor and have a sponsor licence.

Alongside the campaign, the government has also published new online guidance for employers on recruiting people from outside the UK from 1 January 2021. The guidance provides an overview of the key routes of entry to the UK for sponsored workers under the new immigration system. These include Skilled Workers (due to replace Tier 2 (General)), Intra-Company Transfers and Other Routes (e.g. Youth Mobility Scheme).